& build

Heineken 'Digital is Now'

Heineken started out as a local brewery and has become one of the world's best-known beer brands. In the digital era, Heineken continues to develop itself and create more awareness for their employees about the possibilities of modern technology and what this entails.

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Collaborate, learn, activate



In collaboration with



UI/UX design, e-learning

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The platform

Mobile learning

On behalf of RMMBR we designed the mobile training called 'Digital is Now'. A platform specially developed for Heineken employees worldwide.

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The platform involves employees in the digital developments within the company and provides knowledge about subjects such as e-commerce and big data.

Accessible but challenging

We have tried to create a platform that is both easy to use and still stimulating. By designing an interface that excites and challenges.

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  • Heinken Ipad
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Mobile first

Digital is Now is an interactive platform that is accessible at any time. Just as quickly in the train on your mobile or at home on the couch with your tablet. The simplicity, the commitment of the design and the 'mobile first approach' are making it easy accessible for the employees to work with.

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User activation

Digital is Now contains many types of content to impart knowledge to employees. From videos to colleague challenges. Because of this wide range, we offer the employee variation, which strengthens the engagement.

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Challenge accepted

By scores and bonus scores the e-learning gets a simple form of gamification. The best way to get the attention is to add a challenge. Challenge your colleagues is a proven part of the platform.

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Naturally commissioned by our partner in crime RMMBR. Always looking for the best way to use online learning in your organisation.

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